Social Listening - Bruce Bolt

 

    For my blog post this week I picked a brand called BRUCE BOLT. Bruce Bolt is a family owned and operated company located in Austin, TX.  In 2016, 16 year old Bear Mayer saw the need for better batting gloves, sparking the beginning of BRUCE BOLT. bruce bolt sales baseball equipment such as bats, bat grips, apparel, and protective equipment. But they are known for their batting gloves. as they are made of full real top quality leather other than other brand who sale cheaper not so real leather. They sell their products on their own website and Dick's sporting goods! They promote their products on all social media. What interested me in this brand is wanting to know what people are saying about it and how I feel about it as I own a pair of Bruce Bolts and want to know if people think the same as me. I will mainly be subjecting around their batting gloves since that's what they are most known for and the most sold item on their website.Bruce Bolt's value proposition is that its's Their mission is to build the highest quality, longest lasting equipment in baseball backed by awesome customer service. Bruce Bolt's are going big in today's baseball targeting all ages and getting big named players in the MLB wearing them.

BRUCE BOLT has a wide variety of batting gloves such as short cuff and long cuff that go up on your writ more and ones that are shorter. Per pair of batting gloves are price range between $75-$150 depending on what type you get. The things people where saying about the company is that they are really good batting gloves but overpriced and might as well get cheaper batting gloves for almost same luxury.

 There are a lot of mixed emotions with BRUCE BOLT but The three main things that stuck out to me the most in the comments where people talked about how they really liked the batting gloves they have bought. Such as from genuine_coaching and joalvarez78 they said nine things about how they are the best in the business. But there was one exact comment that stuck out to me from and instagram user that goes my the name of alwilkin04 says "Trash batting gloves! Both my boys got a pair for Christmas THIS year and they already look like garbage and are close to having holes! 100% not worth the hype". 

Bruce Bolts costumers don't get responded to at all hardly ever. I only saw a few and they were just promoting more of the product. They defiantly should respond to more comments as it would get more attention to their post. It's not a good decision not to because some of the supporters may want to see support back to them for using their products. 

The aspects they do for marketing are alright at most. They do a good job posting videos and photos of their products but not tell much about them. They are not remarkable and just lazy in my opinion. The marketing challenge they face is not promoting and hyping up the products as they could be! If I was the brand manager I would be figuring out a way to get the product more out there and respond to more comments with good customer service. 

Me using BRUCE BOLT jr year of high school.

What I learned from this assignment is that many like the product Bruce Bolts makes but some are like me and don't think there worth the hype they have been getting the last 3 years they have been going viral for. I personally own Bruce Bolts and they are $30-$50 dollars more than other competitors batting gloves and me personally would like the cheaper ones as the Bruce Bolts are really thick and can hurt more than you think. I really liked them my jr year of high school and used them Dailey but once they ripped and you needed a new pair and need some ASAP you don't have time to buy Bruce bolts online and wait for them to get to you. So when they ripped on me I didn't have the time or money for them and got cheaper ones and never really went back to them. I got another pair but they never felt as better as the cheaper pair like they used to and prefer the cheaper pair now.

https://brucebolt.us/

Snoop No Smoke?

Though there were many intriguing options for marketing efforts recently, I ultimately decided to write this week's blog about Solo Stove's Snoop Dogg campaign. The maker of high-end smokeless fire Pits, Solo stove, teamed up with renowned celebrity Snoop Dogg-best known for his rap career and passion for marijuana- for a viral marketing campaign. Snoop launched the campaign with mysterious tweet announcing that he was quitting smoking and asking people to respect his and his family's privacy during this time. Anyone who is familiar with Snoop and his penchant for smoking would have found this statement surprising. The celebrity was featured in a video advertisement published by Solo Stove. Snoop stated in the video promo that he was "giving up smoke". and then saying something about the brands stoves. 

The Solo Brands manufacture a variety of outdoor-focused products, such as kayaks, coolers, and portable air conditioners, in addition to fire pits. They sell high-end outdoor gear directly to consumers who value the great outdoors enough to shell out a premium for superior item. For their clients, that is their value offer.

Solo Stove's had a company's steady growth during the Covid-19 outbreak was probably caused by a product that worked well for those of us who were confined to our homes. since then, though, the brand has maintained a steady stream of income; net sales for the final nine months of 2023 were $329.5 million, an increase of 2.8% of the same period in 2022. Not simply a flash in the pan without any smoke.

In the days after the campaign went live, the brand gained more than 60 thousand Instagram followers, the post received more than 30 million engagements and they also generated billions in earned media impressions and got coverage from mainstream media outlets like CNN. What I learned from this campaign is that Solo was trying have Snoop lie to get more attention to their video and their products. after seeing the video I not once thought "Oh let me go buy a stove". I see and understand that you can post a video like that and get attention but get no sales. The video was alright but overall thy could have done way better with having Snoop. After reading more about Snoop not smoking I learned it was a lie and he just said it as it was part of the role. I think that was kinda stupid to have someone do just for some views.

What I would do differently would be having Snoop promote the product using it and showing how it all works. Plus I would show why it's a great product and how it can make to a better and happier life instead of him saying some random words and being near the product. Because not many paid attention to the product as much as just Snoop in general. Snoop Dogg was great for their brand I just think they used him wrong. They needed to promote the product not promote Snoop's life decisions. 

https://youtu.be/RdsAR9l_fI4?si=goDlCF_h0a4Sve7d

https://www.adweek.com/brand-marketing/solo-stove-and-snoop-dogg-a-once-lauded-partnership-now-up-in-smoke/?_ga=2.125404106.1105029735.1705909194-586794840.1705909194

Get to know Zach!

  

    My name is Zachary Lyon, but you can call me Zach! I am a Freshman at LBCC doing a business major. I am 18 years old and was born and raised in Lebanon, Oregon and still live there. My favorite season is summer as I love the warm weather. I have a dog named Maverick and he's a German shepherd! My favorite baseball team is the Los Angeles Dodgers and have been mine since I was little. I love playing baseball everyday and will always be involved with it as long as I can. I like mainly rap and hip-hop music especially some from the 80's and 90's. 

    Im excited to take this marketing class as I want to one day open my own baseball business to the public, and taking marketing and business classes will help with that! I am looking forward to take this class as it will help me understand more about how marketing works and can help me farther down the road. 

    Something I am passionate about is baseball! I love baseball with a passion. I would one day want to play it professionally and work hard to be there one day. I love to go on runs with my dog Maverick and get out of the house as much as I can! I love to go to the gym and workout as much as I can to try to improve at least 1% better everyday.